Michael Bierut + Jessica Helfand | Audio

S2E4: Lee Moreau

Lee Moreau is a principal at the innovation and design consultancy Continuum.

Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:
Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.
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Posted in: Design of Business | Business of Design

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