Michael Bierut + Jessica Helfand | Audio

Passing the Torch

On this episode, Michael and Jessica talk about Olympic design and designers, from Lance Wyman (Mexico City, 1968) and Otl Aicher (Munich, 1972) to the Wolff Olins logo for the London games, the subject of widespread mockery (as well as Adrian Shaughnessy’s piece for Design Observer, The 2012 Olympics Logo Ate My Hamster).

What image will define the 2016 Rio Games: The sinuous logo?

The beach bikes at the opening ceremonies? Or Phelps face? Memory doesn’t always obey the brand guidelines, Jessica says:
You just never know what it’s going to be. It’s hard: Designers want to create an iconic memorable, image, but sometimes it’s just not anything we can really control.
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Posted in: The Observatory

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