02.08.19
Michael Bierut + Jessica Helfand | Audio

Episode 97: Candidates and “Creatives”


In Ten Things That Need to Be Redesigned, Jessica asked,
Where is it written that all political candidates must have lawn signs that are red, white and blue?
That was in 2008. With the 2020 election looming (less than a year to the Iowa Caucus!) campaigns for candidates from Kamala Harris to Marianne Williamson have embraced distinctive logos in untraditional color schemes.

Michael says,
What won in 2016 was not a logo but a tagline, and I know that the Hillary Clinton campaign was just so frustrated to find a reductive slogan for the candidate and finally came up with “Stronger Together.” Which is fine, but obviously didn't stick. and I bet a lot of people can't even say it. However, every person can recite, either with pride with clenched teeth, the slogan of her victorious competitor.

Also mentioned this week:

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Posted in: Arts + Culture, The Observatory






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