
The Chesapeake Van, March 2009, photo by Kenneth FitzGerald
In each of the communities I’ve lived I’ve encountered one of these trucks. It’s always a white van, hand-inscribed by paint or permanent marker with a variety of Biblical verses and religious admonitions. From this base model, the individual owners accessorize. The van I knew in Massachusetts had a set of small crosses rising from the roof (the owner was a carpenter by trade). Here in Virginia, some of the texts are lettered on florescent colored paper.
Of course, the intention of the owners is for me to take notice, and I do. However, the next step should be for me to contemplate religious faith. And once again, I do — but in a context of design. For me, these vehicles are one manifestation an ongoing concern — the relationship of graphic design and faith.


The Chesapeake Van, March 2009, photo by Kenneth FitzGerald
Actually reading the texts can sometimes put a bit of a damper on the gratification. Damnation declarations can weigh on the mind, no matter the state of one’s conscience or current karmic burden. As genre artifacts, these vans are rather muted. None display the special eccentricity or wild invention of a Howard Finster. However, such appraisal seems silly under the circumstances — even though there exists a considerable financial market that makes such distinctions.
But this isn’t another claim that designers should appreciate the graphic naïve. For those who’d regard these vans — or any application of such “design” — as an eyesore, I’m not here to argue otherwise. Unless you’re stuck behind or beside one in a traffic jam, you can let it roll out of sight and mind.
In the classroom, the expression of religious belief in design is something I’ve always encountered. As a teacher, I’m regularly presented student work with explicit religious content. In addition, many students cite their faith as inspiration and motivation for their designing.
I know that my evangelical students are representative of a significant demographic in the professional graphic design community. The statistics on belief in the population overall tells us it’s not a minority position. However, I can’t recall ever running across anything but a furtive mention of faith within some other design discussion. Admittedly, I’m no longer the most diligent reader of the design press. Perhaps the discussions are happening out of my sight, as I’m worldly-minded.
Just as there seems a more vocal left-leaning population of designers, is it that the secularists hold sway here too? Is there an underground of “devout” designers? Or are there no discussions because there’s really nothing much to say? Does calling it out do the subject — and the affected designers — a disservice?
The same might be said of investigating the influence of sexual orientation upon and within design. Certainly bringing plain ol’ sex into the debate (i.e. is there a feminine design?) will reliably roil the design community. If there isn’t a distinctive formality to faith-based design, what’s to talk about?
Historically, graphic design has found plenty of room for the ineffable in its theories. Not to demean either religious belief or Modernist principles but many of the historic (and contemporary) rationales for graphic design activity have been based more in faith than evidence. Gestalt principles are still unencumbered by objective verification, to name just one. Graphic design’s traditional emphasis on rationality and neutrality immediately seems to portend a conflict with a sensibility that highlights transcendence. Of course, rationalism has resided in cooperation faith for centuries, despite events in the recent past.
I count it as no surprise that my experience critiquing religious content in student work has gone without contention or awkwardness. Students do question my ability to evaluate their work at times but never due to my personal spirituality or lack thereof (that I simply possess a contrary taste is far and away the leading complaint). If anything, I’ve been regarded as a fellow congregant as I’ve addressed the content with the same verve I do all material.
With eight years of nun-directed Catholic grammar school in my past, I’m quite conversant with the themes of Christianity, so I have a leg up there. However, I’m just as ready to take on — and welcome for my own education — design work based in other faiths. If I’ve articulated a common critique it’s that a student’s work isn’t passionate enough. That appraisal pretty much goes across the board for student (and professional) work. Most graphic design suffers from an impersonality and detachment that resists audience interaction. For religious work, such an approach is distressingly mortal (bring back the Latin Mass!).
Overall, I’m not expecting any special insight about graphic design and faith. In practical terms as a teacher, I seem to have it covered. But I wonder sometimes about the absence of public discussion about the topic, no more or less than any other intangible but heartfelt influence upon creativity. And never mind about touching someone’s heart with graphic design — what about their soul? Is anyone making the attempt?
Meanwhile, when my local Bible van pulled in a few houses down, I walked over and asked if I might document it. As I photographed its hood, I suggested to the owner he write his message backwards so as to read right in rear view mirrors. At first, he was mystified by my advice, until I referred to ambulances. He allowed that was a good idea. And so design is revealed.
Kenneth FitzGerald teaches at Old Dominion University in Norfolk Virginia, and writes about design at his blog Ephemeral States. He is at work on an essay collection, Volume: writings on graphic design, art, music and culture, to be published by Princeton Architectural Press.
Comments [53]
I have seen billboards trying to do the evangelical thing better design-wise, but it doesn't do anything for me.
They seem to be taking cues from blockbuster movie posters or mass market bookcover design. Admittedly, it's probably not such bad material for inspiration considering that they are trying to draw the masses to their "flock", but it rings a little hollow for me.
Overuse of Trajan aside, you would think they'd be able to come up with better words to really reach the reader's heart and soul as you say.
03.22.09
11:40
Link
Do they replace the florescent colored paper every time it rains? (I was thinking, so they don't have to replace the florescent colored paper after it rains) - It would be interesting to see a folk art looking van wrap. But maybe changing the saying on the florescent colored paper after each rain storm isn't so bad plus financially its pretty cheap to change the paper compared to paying to get a van wrap.
03.22.09
12:13
03.22.09
01:24
I guess what I am trying to say is that from my perspective, part of the reason faith doesn't come up much in the context of design is because many people I know—religious, spiritual, and otherwise—have come to a realization that design just isn't that important.
Again, I am not making any absolute claims here, just saying what I hear from a lot of people, and feel myself. Perhaps this sentiment is something even more furtively expressed than religion.
03.22.09
05:31
Wow, questionable naive charm aside, if these vans are an example of graphic design by people of christian faith, I can only conclude that christians are lousy designers. That in turn makes me wonder about the skills of their Supreme Designer.
As to the relationship between graphic design and faith: Is there any? Among designers, aren't there are lots of people of all faiths, just as there are in most other professions? I don't imagine that accountants, lawyers, or architects spend much time wondering about all the christian members of their professions.
And, if there is a "faith-based design" I would imagine that it comes from the client side. Obviously, if a designer's client is, for example, a Christian church, then you might expect the work to reflect that particular religious view. But the designer would not necessarily need to be Christian to accomplish that. One need not drink wine to design wine bottle labels.
I suppose you could further imagine that a strongly Christian designer *might* seek out work for clients who share Christian values. But this is really no different than a designer who has strongly held views about environmental issues seeking out work for environmental preservation organizations (or declining work for polluters).
It's up to every designer to determine how his/her personally held religious (and other) views relate to his/her work. With that in mind, I don't think there is any relationship whatsoever between graphic design and faith--except on the individual level. And perhaps that's why we don't talk about it as a profession.
03.22.09
11:39
Rob,
I think you need to add at least another point to your curve.
03.23.09
09:17
The only exception I can think of to this rule would be http://www.tangle.com a youtube of sorts for christians. It's so overly trying to be hip it's disgusting, but at least there's no white doves.
I find the truck splattered with sayings, more interesting than any faith based design I have seen.
*Faith based design is like christian music, I'll never get it.
03.23.09
10:11
03.23.09
10:34
The vans and the Sistine Chapel have something in common: both demonstrate that human beings are compelled to do strange and wonderful things in the service of religion. I don't know who or what is doing the compelling.
I'd be willing to bet that if you'd ask the creators of these vans, they'd tell you that they were operating under direct orders from god. If that were true, I should think that god could guide their hands a little better!
I don't if Michelangelo thought he was operating under direct orders from god. And it is too late to ask him. But if so, god did a damn fine job of guiding his hand. But then maybe it was really just that Michelangelo was an incredibly talented and accomplished artist who was really pleased to get a plum commission from the Pope. Maybe god had nothing to do with it.
For me, there's much to admire about the Sistine Chapel--apart from any religious beliefs I may or may not hold--because it is inarguably and obviously the work of an incredibly talented human being. Those vans, while certainly interesting, only end up coming off as the feverish ravings of magic-marker-armed evangelicals. Naive and vernacular as they are, I just don't think they have anything much to do with graphic design. And finding inspiration among the vernacular/naive is an unbearably tired cliche!
03.23.09
11:27
03.23.09
12:12
I guess it also has something to do with whether you consider yourself a communicator or an artist. I have a feeling that those that call themselves artists allow their own views to influence their design. Personally, I consider myself both, and I'm not a religious person, and I don't ever find myself thinking about the spirituality of my work. Though I'm now very intrigued by the idea of influencing someone's soul...
"And never mind about touching someone’s heart with graphic design — what about their soul? Is anyone making the attempt? "
03.23.09
12:30
03.23.09
12:31
Actually, what else is a designer gonna find inspiration from? I meet a lot of young students like me who ONLY look at other people's work for "inspiration." I think THAT's a formula for clichéd design, if any.
03.23.09
12:33
03.23.09
01:30
One of the few really excellent Christian designers I've come across works at a non-profit: http://www.flickr.com/photos/secondscout
03.23.09
01:54
I too grow tired of the "beauty in the face of ugly" articles. Religion affiliation or none. It's like collecting art from Goodwill. Fun and a little thrilling, but ultimately ironic and flat.
03.23.09
02:23
03.23.09
02:57
03.23.09
03:06
You are a better man than I. When faced with personally religious subject matter in a student's work, I can't engage. In such cases, I become a formalist!
In other aspects of my life, it's more complicated. My aunt is a nun and the truest, kindest person I know. She is now the family matriarch, and makes it her business to stay in touch with us all. In her family newsletters, she knows her audience, and knows she must speak to believers and confirmed heathens alike. (If there are prayers, they are from Thomas Merton or Teilhard de Chardin.) She is our Sister Corita, with photocopier and clipart, and I try not to focus on the doves and sheafs of wheat.
Religious work works better for me when not presented as Gospel. When it shows less faith.
Doubt-based design?
As for Michaelangelo ... maybe it's me, but, I see lots of doubt up there on the ceiling. And lots of sex. "Very strong, work, Michael. Very passionate. But I don't really see enough work on your type."
03.23.09
03:29
Also I wasn't really planning on debating the semantics of Ken's article -- just sharing where it led me, is all.
Sorry, no more non-religion-related posts here =) (I agree so far with everything that's been said!)
03.23.09
03:49
03.23.09
04:55
I'm not frustrated with the subject at all. I can honestly say I have never seen an essay pondering a decorated white van, religious or not. And it's well written.
I am talking about the prevalence of articles about finding inspiration in unexpected places and/or fetishizing ephemera. Can't things just be dumb, and to find immediate, thrilling beauty in that be ok? Do we have to theorize, and plot, and justify to ourselves why we adore it?
It just feels pretty contrived most of the time to me. And I am a student and we are taught to seek this kind of inspiration all the time so it has nothing to do with my institution feeding us design annuals. It just seems like it's gotten to the point of a cheap trick. And it must be, because most of these articles seem to plate these kitschy objects onto pedestals with theoretical jargon and intellectual musing. This isn't a personal attack on the author, I'm just merely stating that these kinds of articles seem to pop up a lot on this site. Just my opinion.
03.23.09
06:27
03.23.09
09:18
"So often I don't make "christian" design—because I don't see it as distinct from everything else."
I think you have hit the nail on the head--the term "Christian" is not meant to be an adjective, it is a noun. When we start arbitrarily dividing art (or commerce) into camps we suffer quality-wise.
When you really think about it, what makes a song or movie (or design) Christian? Because it is distributed by a company that labels themselves as Christian? Because it name-checks Jesus enough times? Does every actor on the set have to be Christian? What about the first grip? And then what happens when the art isn't very good? It reflects poorly on the religion.
A more enriching viewpoint is to realize that you can accept truth or beauty wherever you may see it, and should make the decision yourself about what the art is saying.
I am a designer and a Christian, but I don't think everything I design should be labeled 'Christian design". Sure, there may sometimes be reflections of my beliefs and convictions, but corralling art only causes us to view it less critically--we let someone else tell us if it is 'good' or not.
I realize this is slightly off-topic from a bible-verse plastered van (which I don't really know what to make of), but it seemed worth saying.
03.23.09
11:22
That is so well put...i want it on a poster
03.24.09
01:55
Bonus.
God bless us, every one.
VR/
03.24.09
03:27
Please sit back, relax, and enjoy a nice cup of shut the
CENSOREDup. My question to you: With so many other design blogs out there, why chose DO to dump on? Move on if you don't "get it."03.24.09
05:08
I think the van owner borders on mental illness. At least he might be obsessive compulsive. I also think think that people who have to shout at the world like this are fanatics who really have doubts in their own belief or self-worth.
It also seems that any design going on here is design by "well, I have space to fill so I'll just fill it up!"
But I too am just a student so I presume that makes me unqualified to comment.
03.24.09
05:58
03.24.09
07:43
Would you prefer one or two lumps of cliche, vernacular, intellectual or tired in your cup of shut the f*** up?.
03.24.09
10:20
03.25.09
01:40
Ha! My apologies. Heartily sorry for having offended thee (and Rob). I will now enjoy my own cup and lumps.
VR/
03.25.09
08:03
03.25.09
08:25
03.25.09
03:56
I appreciate John Kramer's idea of "doubt based design". I've never thought of it that way. You unlocked something in my head. Perhaps because doubt in art-making in general is a universal, whereas belief is very subjective. Meaning everyone has doubt, but everyone's beliefs are tied to specific, and usually very immovable, things. If image making seeks to communicate to others (whether commercial or non) then questioning our collective realities via doubt is perhaps more inclusive and therefore open to dialogue. In the end more successful, less ideological, less me against you.
There is a certain effortless joy to the van pictured above. Whether it is from a mental illness or a sincere and conscious belief it is the kind that stems from a transparent existence. An honest way to live for sure.
03.25.09
04:57
03.25.09
08:05
Here
and Here
03.26.09
01:06
03.26.09
02:56
For what it's worth, here are some examples of "Christian" design that I've found to be fairly inspiring. I don't know what makes it "Christian" design other than the work is done for a "Christian" record label. Some of the work includes religious imagery I suppose, but a lot of it is just cool design.
Solid State Records
I'm particularly drawn to the work done for Underoath and Norma Jean.
I would call myself a Christian that is also a design professional. I can honestly say that in the 4 or 5 years I've been doing work, there's never really been a conflict of interest. It could be that I've never been presented with a project that would cause a conflict with my beliefs.
The only time that my beliefs come into play with design is when I do work for churches. I think my beliefs give me an understanding of the church culture that maybe other designers wouldn't have by default. But, really, a church is just like any other client, you meet with them, understand what they want to communicate, and you design something that communicates. Other than that, I think there's a pretty clear separation between what I believe and the work I do for clients.
03.27.09
12:23
03.27.09
01:06
03.27.09
02:25
every community does seem to have one. which raises the question, why do they all use the same design vocabulary? is there one proto-faith-bus?
03.29.09
01:22
Thank you for your honest and insightful discussion of this topic. I appreciate your interest in the aesthetic, spiritual, and social dimensions of this topic.
As designers we are all striving to make art. We are striving to create meaningful works. The question of God, questions of a spiritual nature, are basic to our humanity so design as an art form should address or discuss these questions.
Unfortunately is doesn't happen very often. I personally am striving thru my blog to stir this discussion. One thing I would like to point out is that there are many expressions of devout faith that are not as crude as the vans in your neighborhood.
There are many award winning designers, illustrators, and photographers who are very religious people.
Living in Los Angeles I felt I had wonderful discussions with nonbelievers about faith. They were not threatened, and I always tried to be honest and sincere. We talked about very interesting things, but now I live in the South where people have stereotypical views of religion which are neither informed nor helpful.
It is my hope that as the design community takes up these topics we will do so respectfully and in an informed and intelligent way.
Thanks again,
Saint Dwayne of Orange County
03.31.09
02:06
03.31.09
04:41
Thank you for this a true revelation.
04.01.09
08:19
you should submit the photo to this the scary van website:
http://www.scaryvan.com/
04.02.09
12:46
04.03.09
11:23
As a Christian graphic designer who is frequently asked to design for churches, it is a challenge sometimes to convey the word of God in such a way that speaks to someone's soul. How do you present something that you find is so real and true in the form of design? Honestly, it feels like sometimes the design is coming up short compared to the enormity of God's glory, promises, truth and message. Many of times Christian design is not effective, and is visually flawed. But does this mean that the church should stop trying to visually appeal to people?
This may sound like an extremist point of view, but I am a designer because of the gift that God has given me. I feel called to use whatever ability that is in me for His glory. I guess in a way it is humbling because, yes- I am not the best designer, and yes- my creations don't compare to His creations, but I can be content because I know that what I am doing is pleasing to Him.
To put it simply, it may be easy to design for Coca Cola, but how hard is it to design for the Creator of the Universe. Even to non-believers, Christian design will come up short when it is related to something so huge and complex.
04.04.09
09:40
04.08.09
12:10
05.07.09
02:00
nice nice nice~
09.21.09
06:31
I'm was intrigued to hear about the van, and see the corresponding pictures. I have never seen anything of the like. It made me wonder how effective the message is being portrayed, especially with all the talk about damnation.
I am a Christian as well as a graphic designer. In the past,I have shied away from a thorough pursuit of graphic design and the countless hours that some of my peers have spent doing tutorials and working at self-betterment. Now, I look at graphic design as ways to use my talent as a graphic designer to glorify God. In many cases, I will design pieces that either have a spiritual or biblical content, or meaning behind it. I believe that any thoughts about God are a start, so I use my work to initiate that spark that has the possibility of becoming a flame.
04.22.10
02:52
02.05.11
02:16