Design of Business | Business of Design

Michael Bierut
S6E9: Isolde Brielmaier
Isolde Brielmaier is the executive director of arts culture and community at Westfield World Trade Center.


Michael Bierut
S6E8: Mauro Porcini
Mauro Porcini is chief design officer at PepsiCo


Michael Bierut
S6E7: Valla Vakili
Valla Vakili is head of Citi Ventures Studio, an incubator for financial services.


Michael Bierut
S6E6: Archie Lee Coates IV
Archie Lee Coates IV is a founder of multidisciplinary creative studio Playlab, Inc., and executive director of Friends of +POOL.


Michael Bierut
S6E5: Kerby Jean-Raymond
Kerby Jean Raymond is the founder and CEO of the fashion label Pyer Moss.


Michael Bierut
S6E4: Reneé Seward & Chester Jenkins
Reneé Seward teaches communication design at the University of Cincinnati and is the founder of See Word Reading. Chester Jenkins is a partner in Constellation, which creates new typefaces, and Village, a coop that publishes them.


Michael Bierut
S6E3: Cindy Chastain
Cindy Chastain is senior vice president of customer experience and design at Mastercard.


Michael Bierut
S6E2: Billie Tsien
Billie Tsien is the co-founder of Tod Williams Billie Tsien architects, which works on buildings for museums, universities, and the Obama Presidential Center.


Michael Bierut + Jessica Helfand
S6E1: Errol Morris
Errol Morris is a filmmaker whose documentaries include Gates of Heaven, The Thin Blue Line, and American Dharma.


Michael Bierut + Jessica Helfand
S5E12: Dmitri Siegel
Dmitri Siegel is vice president of global brand at Sonos.


Michael Bierut + Jessica Helfand
S5E11: Renata Souza
Renata Souza Luque is the creator of Thomy, an insulin kit for children with Type 1 diabetes.


Michael Bierut + Jessica Helfand
S5E10: Eddie Opara
Eddie Opara is a multidisciplinary designer and a partner at the design firm Pentagram.


Michael Bierut + Jessica Helfand
S5E9: Manuel Lima
Manuel Lima is a UX design manager at Google and the founder of the website Visual Complexity.


Michael Bierut + Jessica Helfand
S5E8: Todd Waterbury
Todd Waterbury is the chief creative officer of Target.


Michael Bierut + Jessica Helfand
S5E7: Susannah Drake
Susannah Drake is the founder of DLANDstudio, a landscape architecture and urban design firm.


Michael Bierut + Jessica Helfand
S5E6: Lorna Solis
Lorna Solis is the founder and CEO of Blue Rose Compass, a nonprofit that helps gifted refugees develop their potential.


Michael Bierut + Jessica Helfand
S5E5: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins.


Michael Bierut + Jessica Helfand
S5E4: Mariana Amatullo
Mariana Amatullo teaches strategic design and management at Parsons School of Design at The New School.


Michael Bierut + Jessica Helfand
S5E3: Ellen Lupton
Ellen Lupton is the curator of contemporary design at Cooper Hewitt, the Smithsonian Design Museum.


Michael Bierut + Jessica Helfand
S5E2: Jon Iwata
Jon Iwata is executive in residence at the Yale School of Management and a senior advisor to IBM.


Michael Bierut + Jessica Helfand
S5E1: Lisa Smith
Lisa Smith is vice president of brand design at Chobani.


Michael Bierut + Jessica Helfand
From the Archive: Ashleigh Axios
When Ashleigh Axios joined the White House’s Office of Digital Strategy in 2012 she wasn’t sure how she would fit in.


Michael Bierut + Jessica Helfand
From the Archive: Leslie Koch
A conversation with Leslie Koch, who revitalized Governor’s Island, an abandoned military post in New York Harbor into a public park.



Michael Bierut + Jessica Helfand
From the Archive: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, designer of 21c Museum Hotels, and the Dean of the Yale School of Architecture.



Michael Bierut + Jessica Helfand
From the Archive: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
From the Archive: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab. She treats art, science, and engineering as part of design.



Michael Bierut + Jessica Helfand
From the Archive: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michael Bierut + Jessica Helfand
S4E12: Jessica Dimmock
Jessica Dimmock is a photographer and filmmaker. Her latest project is the Netflix documentary series Flint Town.


Michael Bierut + Jessica Helfand
S4E11: Andrew Essex
Andrew Essex is the author of “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.”


Michael Bierut + Jessica Helfand
S4E10: Abbott Miller
Abbott Miller is a partner in the design firm Pentagram.


Michael Bierut, Jessica Helfand
S4E9: Karin Fong
Karin Fong is a founding member of Imaginary Forces, a creative company specializing in visual storytelling and brand strategy.


Michael Bierut, Jessica Helfand
S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.


Michael Bierut + Jessica Helfand
S4E7: Lisa Strausfeld
Lisa Strausfeld is an information architect and data visualisation pioneer. Her studio is InformationArt.


Michael Bierut, Jessica Helfand
S4E6: Margaret Gould Stewart
Margaret Gould Stewart is vice president of product design at Facebook.


Michael Bierut + Jessica Helfand
S4E5: Heather McIntosh Cassano
Heather McIntosh Cassano is director of user experience at Google, leading a team focused on workplace apps.


Michael Bierut + Jessica Helfand
S4E4: Ben Watson
Ben Watson is the chief creative officer of Herman Miller, the furniture and workspace design company.


Michael Bierut + Jessica Helfand
S4E3: Arthur Cohen
Arthur Cohen is CEO and co-founder of LaPlaca Cohen, a strategy, design, and marketing firm for the cultural world.


Michael Bierut + Jessica Helfand
S4E2: Kevin Bethune
Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures.


Michael Bierut + Jessica Helfand
S4E1: Stella Bugbee
Stella Bugbee is the editor in chief and president of New York Magazine’s The Cut.


Michael Bierut + Jessica Helfand
S3E12: Vishaan Chakrabarti
Vishaan Chakrabarti is the founder of Practice for Architecture and Urbanism and the author of A Country of Cities: A Manifesto for Urban America.


Michael Bierut + Jessica Helfand
S3E11: Melissa Harris
Melissa Harris is editor at large of the Aperture Foundation and the author of A Wild Life: A Visual Biography of Photographer Michael Nichols.


Michael Bierut + Jessica Helfand
S3E10: Randy Hunt
Randy Hunt is the head of design at Artsy and the former VP of Design at Etsy.


Michael Bierut + Jessica Helfand
S3E9: Natasha Jen
Natasha Jen is a partner in the design firm Pentagram.


Michael Bierut + Jessica Helfand
S3E8: Ravi Naidoo
Ravi Naidoo is the founder of Interactive Africa as well as Design Indaba, an annual conference in Cape Town.


Michael Bierut + Jessica Helfand
S3E7: Liz Danzico
Liz Danzico is creative director for NPR, where she guides both visual design and user experience.


Michael Bierut + Jessica Helfand
S3E6: Scott Frankel + David Korins
Scott Frankel composes musicals including Grey Gardens and War Paint. David Korins designed the sets for War Paint, Hamilton, and many other productions.


Michael Bierut + Jessica Helfand
S3E5: John Maeda
John Maeda is global head of computational design and inclusion at Automattic and the author of the annual Design in Tech report.


Michael Bierut, Jessica Helfand
S3E4: Timothy Geithner
Timothy Geithner was Secretary of the Treasury from 2009 to 2013. He chairs the Program on Financial Stability at the Yale School of Management.


Michael Bierut + Jessica Helfand
S3E3: Lucienne Roberts
Lucienne Roberts runs the studio LucienneRoberts+ and the publisher GraphicDesign+.


Michael Bierut + Jessica Helfand
S3E2: Claire Weisz
Claire Weisz is is the principal-in-charge of WXY, an architecture and design practice focused on innovative approaches to public space, structures, and cities.


Michael Bierut + Jessica Helfand
S3E1: Giorgia Lupi
Giorgia Lupi is the co-founder and design director of Accurat, a data-driven studio, and an artist whose work is at MoMA.


Michael Bierut + Jessica Helfand
S2E12: Dana Arnett + Patrick Palmer
Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.


Michael Bierut + Jessica Helfand
S2E11: Khoi Vinh
Khoi Vinh is a principal designer at Adobe.


Michael Bierut + Jessica Helfand
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.


Michael Bierut + Jessica Helfand
S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


Michael Bierut + Jessica Helfand
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


Michael Bierut + Jessica Helfand
S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


Michael Bierut + Jessica Helfand
S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


Michael Bierut + Jessica Helfand
S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


Michael Bierut + Jessica Helfand
S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


Michael Bierut + Jessica Helfand
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


Michael Bierut + Jessica Helfand
S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


Michael Bierut + Jessica Helfand
S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


Michael Bierut + Jessica Helfand
S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


Michael Bierut + Jessica Helfand
S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michale Bierut + Jessica Helfand
S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


Michael Bierut + Jessica Helfand
S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


Michael Bierut + Jessica Helfand
S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


Michael Bierut + Jessica Helfand
S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


Michael Bierut, Jessica Helfand
S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


Michael Bierut + Jessica Helfand
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


Michael Bierut + Jessica Helfand
S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


Michael Bierut + Jessica Helfand
S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


Michael Bierut + Jessica Helfand
S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.



Observed | April 24

American food is increasingly channeled through a handful of companies: Amazon, Walmart, FreshDirect, Blue Apron. What do we lose if traditional neighborhood supermarkets go under? Meet the man who’s going to save your neighborhood grocery store. [BV]

Timed to coincide with Easter, Earth Day and, for New Englanders, Patriot’s Day: two billboards outside of Boston. [BV]


Observed | April 23

Public Sans is a new typeface from the US Government. According to the General Services Administration, “sometimes you need [a typeface] that’s simple, neutral, and isn’t Helvetica.” Not sure we agree. [BV]


Observed | April 22

A brief memoir of growing up in the library. [BV]

Where can a teen get a poster in 2019? How does a teenager turn their bedroom into a shrine? A wonderful history of the poster and it’s meaning past, current, and future. [BV]

In honor of Earth Day, three galleries that remind us of the beauty and power of nature: the power of storms from Mitch Dobrowner, amazing landscapes from Leah Kennedy, and Earth from space by Astronaut Scott Kelly. [BV]


Observed | April 19

Spam musubi (a Hawaiian snack of canned meat served on rice and wrapped in nori) and other unintended consequences of cultural exchange. [BV]

Despite their seeming environmental unfriendliness, logos with factories and smokestacks have made a comeback in the US. [BV]


Observed | April 18

Post Typography created an unconventional participatory campaign to support the Baltimore Museum of Art‘s conversation series on art, race, social justice, and imagining the future(s) we want. [BV]

Where do you stand on the “Pedestrian Aggressiveness Syndrome Scale”? Why your brain hates slowpokes. [BV]


Observed | April 17

An in-depth look at how the Second World War warped the way United States mapped the world. [BV]


Observed | April 16

Joshua Dudley Greer logged 100,000 miles between 2011 and 2017, a period defined by the financial crisis and election, documenting what he saw along the U.S. Interstate Highway System. [BV]

Pete Buttigieg may be the first candidate to anticipate (and provide for!) graphic design considerations. [JH]


Observed | April 11

The toxic disinformation of social media has rendered traditional forms of humor—like satire—quaint and futile. [BV]

In a study of 26,000 people from over 100 countries, dark blue is the world’s most relaxing color, orange is the happiest, and pink is the sexiest. [BV]


Observed | April 10

Ever wondered what a black hole looks like? Scientists reveal the first picture of a black hole. [BV]

Business Insider wrote about a Twitter thread where the Vignelli Center, Michael Bierut, Jesse Reed, and Alexandra Lange chatted about the difficulty of identifying Helvetica. [BV]


Observed | April 09

Nikil Saval in The New Yorker on how “good design” failed us. (via James I. Bowie) [BV]


Observed | April 05

Some Friday fun: “A log flume winds its way around a watery course and slowly climbs the lift hill. Reaching the top, it then hurtles down the slope...Splash!” But what if no one is riding? [BV]

The quest to acquire the oldest, most expensive book on the planet: unwrapping the most beautiful Gutenberg of them all. [BV]


Observed | April 04

“All submission to authority humiliates. All exercise of authority perverts.” Roger Perry‘s photos of London graffiti in a time of recession, poor housing, and urban decay. [BV]

Patagonia will no longer emblazon its products with other companies’ logos unless they commit to using their profits for the greater good. (via James I. Bowie) [BV]


Observed | April 03

Lydian was created by designer and children’s book illustrator Warren Chappell in 1938, but didn’t really find its groove until after World War II when it was the font for Nancy Drew. [BV]

“When I visited for lunch, a few days ago, I found a tawny sea of tight jawlines and Goyard totes, women with blowouts as pristine as their natty Gucci loafers.” A delicious review by Helen Rosner of “the one place in Hudson Yards that feels like New York”. [MB]


Observed | April 02

The MITX DesignTech Summit is coming up next Wednesday, April 10th at the Innovation & Design Building in Boston. Join leaders from JPMorgan Chase, Automattic, Fidelity, athenahealth, Walmart & others as they discuss the business of design. (Check our twitter feed for a discount code.) [BV]

The New Yorker asked five designers, Na Kim, Alex Merto, Paul Sahre, Janet Hansen, and our very own Michael Bierut, to imagine a cover for the Mueller report when it‘s released as a book. [BV]


Observed | April 01

A young paleontologist may have discovered a record of the most significant event in the history of life on Earth: the day the dinosaurs died. [BV]

As we begin to judge the current 50 Covers entries, this collection of 100 brilliant rejected book covers caught our attention. [BV]


Observed | March 28

Hilma af Klint is celebrated as an inventor of abstract art. But she didn’t think of her work as abstract. [BV]


Observed | March 27

A new video about IDEO from Dress Code features over 30+ interviews and is a look behind the curtain at the global design firm, who for 40 years (and counting) has changed the way we think about design. [BV]



Jobs | April 25