Design of Business | Business of Design

Michael Bierut, Jessica Helfand
From the Archive: Lee Moreau
Lee Moreau is Vice President of Design at EPAM Continuum, a global design and innovation consultancy based in Boston. He is also a visiting lecturer at MIT where he teaches design strategy and innovation.


Michael Bierut
S6E12: Todd Bracher
Todd Bracher is founder and creative director of Todd Bracher Studio.


Michael Bierut
S6E11: Valerie Casey
Valerie Casey is head of design at Walmart.


Michael Bierut
S6E10: Bon Ku
Dr. Bon Ku is assistant dean for health and design at Thomas Jefferson University in Philadelphia.


Michael Bierut
S6E9: Isolde Brielmaier
Isolde Brielmaier is the executive director of arts culture and community at Westfield World Trade Center.


Michael Bierut
S6E8: Mauro Porcini
Mauro Porcini is chief design officer at PepsiCo


Michael Bierut
S6E7: Valla Vakili
Valla Vakili is head of Citi Ventures Studio, an incubator for financial services.


Michael Bierut
S6E6: Archie Lee Coates IV
Archie Lee Coates IV is a founder of multidisciplinary creative studio Playlab, Inc., and executive director of Friends of +POOL.


Michael Bierut
S6E5: Kerby Jean-Raymond
Kerby Jean Raymond is the founder and CEO of the fashion label Pyer Moss.


Michael Bierut
S6E4: Reneé Seward & Chester Jenkins
Reneé Seward teaches communication design at the University of Cincinnati and is the founder of See Word Reading. Chester Jenkins is a partner in Constellation, which creates new typefaces, and Village, a coop that publishes them.


Michael Bierut
S6E3: Cindy Chastain
Cindy Chastain is senior vice president of customer experience and design at Mastercard.


Michael Bierut
S6E2: Billie Tsien
Billie Tsien is the co-founder of Tod Williams Billie Tsien architects, which works on buildings for museums, universities, and the Obama Presidential Center.


Michael Bierut + Jessica Helfand
S6E1: Errol Morris
Errol Morris is a filmmaker whose documentaries include Gates of Heaven, The Thin Blue Line, and American Dharma.


Michael Bierut + Jessica Helfand
S5E12: Dmitri Siegel
Dmitri Siegel is vice president of global brand at Sonos.


Michael Bierut + Jessica Helfand
S5E11: Renata Souza
Renata Souza Luque is the creator of Thomy, an insulin kit for children with Type 1 diabetes.


Michael Bierut + Jessica Helfand
S5E10: Eddie Opara
Eddie Opara is a multidisciplinary designer and a partner at the design firm Pentagram.


Michael Bierut + Jessica Helfand
S5E9: Manuel Lima
Manuel Lima is a UX design manager at Google and the founder of the website Visual Complexity.


Michael Bierut + Jessica Helfand
S5E8: Todd Waterbury
Todd Waterbury is the chief creative officer of Target.


Michael Bierut + Jessica Helfand
S5E7: Susannah Drake
Susannah Drake is the founder of DLANDstudio, a landscape architecture and urban design firm.


Michael Bierut + Jessica Helfand
S5E6: Lorna Solis
Lorna Solis is the founder and CEO of Blue Rose Compass, a nonprofit that helps gifted refugees develop their potential.


Michael Bierut + Jessica Helfand
S5E5: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins.


Michael Bierut + Jessica Helfand
S5E4: Mariana Amatullo
Mariana Amatullo teaches strategic design and management at Parsons School of Design at The New School.


Michael Bierut + Jessica Helfand
S5E3: Ellen Lupton
Ellen Lupton is the curator of contemporary design at Cooper Hewitt, the Smithsonian Design Museum.


Michael Bierut + Jessica Helfand
S5E2: Jon Iwata
Jon Iwata is executive in residence at the Yale School of Management and a senior advisor to IBM.


Michael Bierut + Jessica Helfand
S5E1: Lisa Smith
Lisa Smith is vice president of brand design at Chobani.


Michael Bierut + Jessica Helfand
From the Archive: Ashleigh Axios
When Ashleigh Axios joined the White House’s Office of Digital Strategy in 2012 she wasn’t sure how she would fit in.


Michael Bierut + Jessica Helfand
From the Archive: Leslie Koch
A conversation with Leslie Koch, who revitalized Governor’s Island, an abandoned military post in New York Harbor into a public park.


Michael Bierut + Jessica Helfand
From the Archive: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, designer of 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
From the Archive: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
From the Archive: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab. She treats art, science, and engineering as part of design.


Michael Bierut + Jessica Helfand
From the Archive: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michael Bierut + Jessica Helfand
S4E12: Jessica Dimmock
Jessica Dimmock is a photographer and filmmaker. Her latest project is the Netflix documentary series Flint Town.


Michael Bierut + Jessica Helfand
S4E11: Andrew Essex
Andrew Essex is the author of “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.”


Michael Bierut + Jessica Helfand
S4E10: Abbott Miller
Abbott Miller is a partner in the design firm Pentagram.


Michael Bierut, Jessica Helfand
S4E9: Karin Fong
Karin Fong is a founding member of Imaginary Forces, a creative company specializing in visual storytelling and brand strategy.


Michael Bierut, Jessica Helfand
S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.


Michael Bierut + Jessica Helfand
S4E7: Lisa Strausfeld
Lisa Strausfeld is an information architect and data visualisation pioneer. Her studio is InformationArt.


Michael Bierut, Jessica Helfand
S4E6: Margaret Gould Stewart
Margaret Gould Stewart is vice president of product design at Facebook.


Michael Bierut + Jessica Helfand
S4E5: Heather McIntosh Cassano
Heather McIntosh Cassano is director of user experience at Google, leading a team focused on workplace apps.


Michael Bierut + Jessica Helfand
S4E4: Ben Watson
Ben Watson is the chief creative officer of Herman Miller, the furniture and workspace design company.


Michael Bierut + Jessica Helfand
S4E3: Arthur Cohen
Arthur Cohen is CEO and co-founder of LaPlaca Cohen, a strategy, design, and marketing firm for the cultural world.


Michael Bierut + Jessica Helfand
S4E2: Kevin Bethune
Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures.


Michael Bierut + Jessica Helfand
S4E1: Stella Bugbee
Stella Bugbee is the editor in chief and president of New York Magazine’s The Cut.


Michael Bierut + Jessica Helfand
S3E12: Vishaan Chakrabarti
Vishaan Chakrabarti is the founder of Practice for Architecture and Urbanism and the author of A Country of Cities: A Manifesto for Urban America.


Michael Bierut + Jessica Helfand
S3E11: Melissa Harris
Melissa Harris is editor at large of the Aperture Foundation and the author of A Wild Life: A Visual Biography of Photographer Michael Nichols.


Michael Bierut + Jessica Helfand
S3E10: Randy Hunt
Randy Hunt is the head of design at Artsy and the former VP of Design at Etsy.


Michael Bierut + Jessica Helfand
S3E9: Natasha Jen
Natasha Jen is a partner in the design firm Pentagram.


Michael Bierut + Jessica Helfand
S3E8: Ravi Naidoo
Ravi Naidoo is the founder of Interactive Africa as well as Design Indaba, an annual conference in Cape Town.


Michael Bierut + Jessica Helfand
S3E7: Liz Danzico
Liz Danzico is creative director for NPR, where she guides both visual design and user experience.


Michael Bierut + Jessica Helfand
S3E6: Scott Frankel + David Korins
Scott Frankel composes musicals including Grey Gardens and War Paint. David Korins designed the sets for War Paint, Hamilton, and many other productions.


Michael Bierut + Jessica Helfand
S3E5: John Maeda
John Maeda is global head of computational design and inclusion at Automattic and the author of the annual Design in Tech report.


Michael Bierut, Jessica Helfand
S3E4: Timothy Geithner
Timothy Geithner was Secretary of the Treasury from 2009 to 2013. He chairs the Program on Financial Stability at the Yale School of Management.


Michael Bierut + Jessica Helfand
S3E3: Lucienne Roberts
Lucienne Roberts runs the studio LucienneRoberts+ and the publisher GraphicDesign+.


Michael Bierut + Jessica Helfand
S3E2: Claire Weisz
Claire Weisz is is the principal-in-charge of WXY, an architecture and design practice focused on innovative approaches to public space, structures, and cities.


Michael Bierut + Jessica Helfand
S3E1: Giorgia Lupi
Giorgia Lupi is the co-founder and design director of Accurat, a data-driven studio, and an artist whose work is at MoMA.


Michael Bierut + Jessica Helfand
S2E12: Dana Arnett + Patrick Palmer
Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.


Michael Bierut + Jessica Helfand
S2E11: Khoi Vinh
Khoi Vinh is a principal designer at Adobe.


Michael Bierut + Jessica Helfand
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.


Michael Bierut + Jessica Helfand
S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


Michael Bierut + Jessica Helfand
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


Michael Bierut + Jessica Helfand
S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


Michael Bierut + Jessica Helfand
S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


Michael Bierut + Jessica Helfand
S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


Michael Bierut + Jessica Helfand
S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


Michael Bierut + Jessica Helfand
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


Michael Bierut + Jessica Helfand
S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


Michael Bierut + Jessica Helfand
S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


Michael Bierut + Jessica Helfand
S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


Michael Bierut + Jessica Helfand
S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michale Bierut + Jessica Helfand
S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


Michael Bierut + Jessica Helfand
S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


Michael Bierut + Jessica Helfand
S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


Michael Bierut + Jessica Helfand
S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


Michael Bierut, Jessica Helfand
S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


Michael Bierut + Jessica Helfand
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


Michael Bierut + Jessica Helfand
S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


Michael Bierut + Jessica Helfand
S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


Michael Bierut + Jessica Helfand
S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.



Observed | June 14

The late William Helfand had an incredible collection of medical prints, posters, and advertising emphasized "quack" pills, potions, and snake oil cure-alls. Hear his daughter, and our co-founder Jessica Helfand pay tribute to his "quackery” obsession. [BV]


Observed | June 11

“Beer cans are officially the new record sleeve.” The rise in craft brewing has spurred a beer aisle design renaissance. [BV]


Observed | June 10

Seeking 1000 people who eat. ZOE‘s experts are marrying nutritional science with machine learning to perform the world‘s largest study of individuals‘ unique nutritional responses. Visit joinzoe.com to sign up. Read this NYTimes article to see why. [BV]

A new exhibit at the Saint Louis Art Museum celebrates amateur photography from 1890–1970 through the recent gift of 150 amateur photographs from St. Louis collectors John and Teenuh Foster. John Foster assembled this collection of anonymous found images over the past 20 years, some of which can be seen in his Design Observer column. [BV]


Observed | June 06

An in-depth look at an urban mall designed to revive downtown San Diego that is set to be destroyed, from Alissa Walker. [BV]


Observed | June 05

Congratulations to Susan Kare, Patricia Moore, MIT D-Lab, Tom Phifer, Tobias Frere-Jones, Tobias Frere-Jones, Derek Lam, Ivan Poupyrev, Open Style Lab and all the winners of the 2019 Cooper Hewitt National Design Awards! [BV]


Observed | June 03

The first in a series of articles about the early days of the space age, in celebration of this summer’s 50th anniversary of the first Moon landing:
How NASA selected the first astronauts (and why no convicts have walked on the Moon). [BV]


Observed | May 30

Felice Frankel has donated hundreds of images taken during her early career as a landscape architecture photographer—Louis Kahn’s Salk Institute, Maya Lin’s Vietnam Veterans’ Memorial, Richard Haag’s Bloedel Reserve, and Dan Kiley’s Miller Garden—to MIT libraries to create a learning resource. [BV]

As a kid, I had no idea that Peter Max was so derivative (Heinz Edelmann, Andy Warhol, Push Pin). I just knew his work was everywhere, and he got to sign it. To me he was the most famous artist in the world. That makes this story so depressing. [MB]


Observed | May 29

London Street Photographer Nick Turpin highlights five photographers making candid public photographs on the fringes of street photography. [BV]


Observed | May 28

An essay from Rob Walker on the tension inherent in what we do with the time we have, and how we try to make more. [BV]

NBA players are no longer waiting for shoe companies to give them personal logos — they are creating their own. (via James I. Bowie) [BV]


Observed | May 24

Congratulations to Michael Bierut + Jessica Helfand! The Observatory made dezeen’s list of 14 of the best architecture and design podcasts to subscribe to. [BV]


Observed | May 23

From Atlas Obscura: 18 of the world’s most wondrous public transportation options. [BV]

Iceland’s environmental ministry says Justin and his Belibers have nearly ruined Fjadrárgljúfur canyon. But even for the non-famous, selfies are ruining national parks and the great outdoors around the world. Go outside but leave your phones at home. [BV]


Observed | May 22

How do you create a logo for a presidential candidate? On this week‘s The West Wing Weekly: West Wing & fonts. The guests are our co-founder Michael Bierut, who designed Hillary Clinton‘s 2016 logo, and Leslie Wah, who made the campaign logos in Season 6 of the West Wing. [BV]


Observed | May 21

Wanna play with some Brutalist buildings? Skyline chess has a new offering of London’s most-notable architecture from the Brutalist movement including the Trellick Tower, Petty France, Centrepoint and Cromwell Tower. [BV]

Design Observer co-founder @jessicahelfand is heading to Malta this week as an external critic working with Professor Vince Briffa, recipient of the Tribute to Art and Innovation award at this year’s Venice Biennale. [BV]


Observed | May 20

Book lovers will want to pay close attention to a new collaboration between Designers & Books and Peter Kraus’s Ursus Books & Gallery in New York. This installment: A Flowering of Creativity: Ladislav Sutnar and F. T. Marinetti. [BV]


Observed | May 15

We can‘t wait to explore Boston this fall when we host The Design of Business | The Business of Design conference at MIT. Bike-commuting, T-riding, and monorail-tweeting around Boston with transit-oriented 20-something NUMTOT founder Juliet Eldred. [BV]


Observed | May 14

What year is it? Why does it matter? While chronology and dating might not be exciting, they are the stuff that history is made on, for dates do two things: they allow things to happen only once, and they insist on the ordering and interrelation of all happenings. [BV]

“We should not be excessively interested in books”, wrote Roy Gold, biblio-graffiti outsider artist, and a bookish man. [BV]


Observed | May 13

You may not love sports, but it’s hard not to enjoy sports photography, especially for it’s innovativeness. Case in point: Sports Illustrated photographer Neil Leifer hit a grand slam when he set out to capture a double play on film. [BV]


Observed | May 10

In the 1950s and 1960s artists from the Soviet Union looked to the skies and foresaw a Utopia in space. [BV]


Observed | May 09

Early cinema is often remembered as an exclusively black-and-white affair—the bold and often fantastical colors that flickered across the earliest film reels are frequently left out of our greater cinematic history. More neglected still are the women responsible for those dazzling hues. [BV]


Observed | May 08

We’re addicted to likes, retweets, and reshares, and our addiction makes us distracted and depressed. Tristan Harris believes that tech is ‘downgrading humans’ and that the words we use to describe the problem are tepid and insufficient. It’s time to fight back. [BV]

Created for animators aiming to perfect their rendering of animal gaits, this video combines illustration, biology, and physics, and is a joy to watch! [BV]

The compelling history and impressive prints of the earliest printing press in the Uruguayan territory. [BV]


Observed | May 07

Our very talented friend Rob Walker has a new book out today! Get yourself a copy of The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy In the Everyday and be inspired. [BV]


Observed | May 02

Gail Bichler and Jake Silverstein look back at a year designing The New York Times Magazine. [BV]



Jobs | June 17